Capabilities

Strategic Planning

A strategic marketing plan is the roadmap to success for both businesses and nonprofits. At Debzed Marketing Strategy Group, we partner with organizations to design strategies that achieve growth goals, strengthen donor pipelines, and expand mission impact.

​

By analyzing market trends, audience behavior, and donor segments, we create tailored plans that maximize visibility, drive engagement, and increase fundraising results. Our holistic approach ensures every plan is rooted in data, aligned with your goals, and built to help your organization thrive.

Data Strategy

We help you reach the right customers, donors, and sponsors by leveraging the power of marketing technology. Success comes from connecting with the right people at the right time, and our data-driven approach ensures that.

We analyze your target market and donor base, recommend the most effective CRM systems, fundraising platforms, audience segmentation tools, and analytics dashboards, and guide you in selecting technologies that maximize both customer ROI and donor retention.

Whether you’re running an ABM campaign for B2B growth or building a recurring donor program, our strategies ensure your message reaches its audience with precision and impact.

Marketing Team Assessment

Strong teams drive growth — whether in business or nonprofits. We help you identify the right marketing and fundraising roles needed to succeed, from ABM strategists and digital marketers to donor engagement specialists and grant writers.

​

Leveraging our network, we attract top talent with the skills and cultural fit needed to accelerate business performance or advance nonprofit missions. From strategists to creatives, we ensure your team is equipped to deliver measurable results and long-term impact.

Persona Development, Messaging & Content

We build buyer and donor personas that uncover key insights into customer and supporter motivations, behaviors, and pain points. This allows us to craft messaging and content strategies that resonate deeply — driving pipeline acceleration for businesses and donor loyalty for nonprofits.

By combining storytelling with data, we help you communicate your unique value and mission impact, whether you’re attracting new customers, engaging corporate sponsors, or inspiring donors to give.

Research

Effective marketing and fundraising both begin with research. Our team uses advanced market and donor research methodologies to uncover trends, measure brand awareness, and benchmark against competitors.

​

We analyze this data to guide business strategies and nonprofit fundraising campaigns, helping you make informed decisions that lead to stronger outcomes.

Measuring Effectiveness

For both businesses and nonprofits, measuring effectiveness is critical. We establish clear KPIs, from pipeline metrics and conversion rates to fundraising ROI, donor retention, and sponsor engagement.

Using advanced analytics and real-time tracking, we optimize campaigns to maximize results. Our data-driven reporting empowers you to make informed decisions, continually refine strategies, and achieve sustainable business growth and nonprofit mission impact.